Tue. Jan 18th, 2022

Who Is Apple’s New CEO Tim Cook, Can Apple Succeed Without Jobs? (BIO)

Apple the richest tech company of the world has a new CEO, not because of recent CEO bad performance, because of his own sake of health, so meet the new CEO Tim Cook, a person who is known as a soft-spoken man, and who is recommended for Apple as a new CEO, by one of the most iconic person of the planet.  But still we have couple of questions about his self, Who is Tim Cook?, and is he really have such personality to control the biggest company of the World, and can Apple really succeed in future against its rival without help of Steve Jobs?


Well the answer of the questions, seems to be a positive, Yes! In fact, Tim Cook is the only person who was handling Apple’s ongoing projects from couple of months, in the absences of Steve Jobs. He was controlling role of Apple CEO from couple of week along with role of COO.  So here is the some detailed information available on internet that we have got from our friends website about the new CEO Tim Cook:



• The son of a shipyard worker, Tim Cook was born on November 1, 1960 in Robertsdale, Alabama. He’s 50.

• Cook earned a Bachelor of Science degree in Industrial Engineering from Auburn University. He also has an MBA from Duke University as a Fuqua Scholar, which he achieved in 1988.

• Cook worked at IBM for 12 years starting in 1982.

• At IBM, Tim Cook was known for his dedication, working over Christmas and New Year holidays just so that IBM could complete its orders for the year.

• Within IBM, Cook was known for his geniality with his old IBM boss Richard Daugherty once saying off Cook that he had “a manner that really caused people to enjoy working with him.”

• In 1994, Tim Cook joined Intelligent Electronics’ computer reseller division, where he racked up his first position as COO.

• After selling the computer reseller division to Ingram Micro in 1997, Tim Cook went on to Compaq.

• Steve Jobs recognizes talent when he sees it, and after meeting Cook, poached him just six months into his career at Compaq.

• Tim Cook came to Apple in 1998. His first position was as the Senior Vice President of Worldwide Operations. In that position, Cook revolutionized Apple’s supply chain and built strong relationships with external manufacturers.

• Tim Cook is a notorious workaholic. He reportedly starts emailing his colleagues at 4:30am every day and used to hold Sunday night telephone meetings with managers to prepare for the week ahead.

• Cook’s no-nonsense approach to management and solving problems was made immediately evident upon coming to Apple. When in a meeting discussing a problem in China, Tim Cook noted that the problem was “really bad” and that someone should be in China fixing it. Thirty minutes later, Cook then famously looked over at Apple’s operations manager, Sabih Khan, and asked “Why are you still here?” Khan was on the next flight to China.

• One of the ways in which Cook revolutionized Apple’s supply chain was by virtually eliminating stockpiled inventory. This is important because every product that is stuck in a warehouse costs Apple money instead of making them money. Cook has called inventory “fundamentally evil” and likened the way a computer maker should handle inventory as being similar to the way a milkman should deliver milk: as straight from the cow as possible. By closing down warehouses, slashing inventory and getting products into consumer’s hands as directly from the manufacturing factories as possible, Cook has been integral in making Apple the most profitable PC maker on Earth.

• Tim Cook also convinced Apple to steer away from manufacturing its own components, and instead partner with external manufacturers like Foxconn.

• By building up these relationships with external manufacturers and investing heavily in them, Tim Cook helped develop another of Apple’s major strategies: creating revolutionary products, then locking up all the manufacturing resources necessary to making them. Cook created this strategy with the iPod Nano in 2005, and you can see it to this day: the reason no other company makes products like Apple’s is because the resources simply aren’t there, Apple controls them all.

• In 2004, Tim Cook took over the Macintosh division at Apple and oversaw the migration of Macs from PowerPC to Intel chips. By doing so and making it possible for Windows to run on a Mac through Boot Camp, Tim Cook’s strategy allowed millions of on-the-fence computer users to finally switch to Mac.

• It was while being the head of the Mac division in 2004 that Tim Cook first took over for Steve Jobs and became interim CEO while Jobs went in for pancreatic surgery.

• In 2007, Tim Cook was promoted to COO.

• Two years later, in 2009, Tim Cook again took over as CEO when Steve Jobs took medical leave in order to get a liver transplant.

• Finally, in January this year, Tim Cook took over the reins as interim CEO when Steve Jobs announced that we would be taking an extended medical leave.

• Combined, Tim Cook has spent over a year as the interim CEO of Apple.

• Not much is known about Tim Cook’s personal habits, as he is notoriously soft spoken and private. However, he is a fitness enthusiasts and enjoys hiking, cycling and going to the gym. He’s also on the board of directors of Nike.

• Tim Cook is a huge fan of Auburn’s football team.

• Not that it matters, but yes, Tim Cook is probably gay.

• Despite the fact that he was clearly being groomed for the job since at least 2004, Tim Cook never thought he’d be made CEO. He once famously said, “Come on, replace Steve? No. He’s irreplaceable… That’s something people have to get over. I see Steve there with gray hair in his 70s, long after I’m retired.”