May be you have missed the news, in which sources claims that Apple now revamp its Store to Apple Store 2.0 after completing the mark of 10 years retail excellence. As sources claimed, Apple has updated its Apple Store 2.0 and now with the celebration of it, Apple sends out the internal memo to the staff which present at the moment on which Apple unveils its thinking about past 10 years.

Apple issued the internal memo with title of What’s So Special About Yesterday?”


Over the past 3,652 yesterdays, we’ve done some amazing things. We’ve opened 325 stores. In 11 countries. With 2.1 million square feet of space. And most importantly, we’ve welcomed over 1 billion customers.

Our 10-year history is something to be proud of.
But at the same time, it’s just so, well, yesterday.

So let’s talk about tomorrow. That’s a day we can work with.
It’s a day to launch new products as only Apple can.
A day we can build stores that are even more iconic.
And create breakthrough programs to help people embrace technology like never before.
It’s a day to do things no one has even dreamed of yet.

We’re not content to rest on our yesterday’s.
We’ll continue to move forward.
To make the most of tomorrow.
And every day after that.


[via 9to5Mac]