As you have noted this morning, everyone in the Apple niche has been talking about the new app launch in the App Store for only few hours. We have reported you earlier morning about the launch of the “iTether” App for the iPhone in the App Store that lets a customer to tether their mobile data network to other devices. We have as well mentioned that the app will not be going to stay for a day or more, so as expected an hour ago it’s reported that Apple has pulled off the application from the App Store without any comment on the removal of the app.
After an hour of wait, we come across to know from the group behind the app, Tether has just released a press statement on which clearly mentioning that Apple has removed their app for the iPhone from App Store due to carrier’s burden on the removal of the app from App Store. In addition to the report, Tether has noted that Apple states that users will be still able to use the app on their device, but only those who have purchased the app from the removal.
Around 12PM EST, Apple called our head office to let us know they were going to go ahead and pull our app iTether from the App Store. They stated it was because the app itself burdens the carrier network, however they offered us no way to remedy the solution… We were very clear when listing the app what the primary function was and they even followed up with several questions and requested a video demo then they approved the application.
We strongly disagree that it burdens a carrier’s network, as from our own data history on more than 500,000 users we know the average user consumes less than 200 MBs of data per month on Tether. In comparison, one TV show streamed from Netflix, an approved Apple App, could easily be in the 300-400 MBs range. Sure, there are some users that will consume way more than the average however that’s the case with any of these types of products.
Our team is very disappointed in Apple’s decision; as we strongly believe we help carriers better monetize their data stream by pushing customers into new data tiers further increasing their bottom-line. It is very anti-competitive to not allow any Tethering application to enter into this space to innovate. Our team has created a lot of innovative solutions for the BlackBerry product, which we were hoping to port over to the iPhone like end-to-end encryption, compression, website filtering and port filtering.
According to Apple, users who purchase iTether before it was pulled will continue to be able to use the product.
Our team is evaluating all of our options… Stay tuned.