On the 19th of January, 2012, Apple held its media event in which a new hardware release was expected. Everyone was in a great hope that Apple might release a new iPad with the name of iPad Mini at this Media Event. Unfortunately, we didn’t come across any new hardware release by Apple. Though Apple released many new things and updated their most famous iOS App called iBooks to version 2.0 with some major changes and new things added to it.
The new iBooks 2.0 update came up with the support for MAC OS X and many new educational books were also added into it, by making it much easier for the educational institutes to overcome the Books sold to them. Apple has no doubt changed the way we used to use computing. Now, they have also changed the way we used to read books.
After the release of iBooks 2, Global Equities Research reported that the Text Books with iBooks 2.0 were downloaded more than 350,000 times. Global Equities Research is a system which tracks Apple’s sales of iBooks.
A report published on All Things D reported that:
According to Global Equities Research, the supply chain markup on textbooks ranges between 33 percent and 35 percent. So there’s savings to be had in cutting out that publisher to distributor to wholesaler to retailer process.
Add to this the lower cost of iBook production, which the research outfit estimates to be 80 percent less than print publication, and a system under which textbooks are sold directly to students who use them for a year, rather than to schools which keep the texts for an average of five years, and the math here starts to looks pretty good.
A part from these downloads, there were some 90,000 downloads of iBooks Author, Apple’s free Text Book creation tool. If the above number is accurate, so we believe that Apple has started its Rocket Sales. This is good news for the publishers and students as well. Publishers can save up to tons of money on this iBooks new service.