Last week, Apple presented a demo of its new 1080p content on the iTunes Store, this new feature obliged Apple to increase file sizes since the number of pixels have been doubled in the hardware . Some people out there requested a comparison between this new feature and Blu-Ray , and Ars Technica responded to this request .

The report shows few precise comparison shots, finding that the iTunes Store content is a good contender to Blu-ray content, although Blu-Ray is better in  bright highlights, scenes with high detail and noise levels, and dark gradients.


‘Comparing iTunes 1080p download and Blu-ray I was really amazed by the quality of iTunes 1080p contect quality , knowing that it’s only a part of the file size. And let’s be clear : This content is better than many Blu-Ray titles in the market. Although  with this stunning improvement by Apple, Blu-ray steals the crown when it comes to image quality. And unlike iTunes titles, BRDs can have uncompressed multi-channel audio, multiple audio language options, and special features.’

Apple’s move to 1080p video content in the iTunes Store came along with the release of the new retina display iPad , making the brand new content more friendly with movie support for iTunes in the Cloud and the new 1080p Apple TV set that will be available for purchase along with the new iPad at Apple Stores on Friday