Many comparisons are around the world wide web between the services of Apple and Google and Apple has been getting all over them but this time the games a bit different. The Wall Street Journal has unveiled advertisement revenue for 2011 in which Google has topped with the 24% revenue and Apples 15%.

Apple has although claimed that they are going to work hard on it and will make it more attractive to the advertisers

Having originally asked marketers to commit to spend at least $1 million—an amount later dropped to $500,000—Apple is now discussing ad deals with a minimum commitment of just $400,000, according to a person familiar with the matter.

Apple has also introduced more flexibility to a pricing structure that had befuddled advertisers, ad executives say. Instead of charging marketers every time a usertaps on an ad—a policy which often led to ad budgets quickly being exhausted—Apple is willing to put a cap on what it charges for the taps, according to the person. Advertisers pay $10 every time an ad is viewed a thousand times and $2 every time it is tapped on.

The new prices yet have not been out but will be soon available for the advertisers with the new phenomenon by Apple.