Apple was the first ever company to make the store for there own Product’s, then Microsoft and now Google. According to Google UK’s head of consumer marketing Arvind Desikan believes that this is just an experiment
It is our first foray into physical retail. This is a new channel for us and it’s still very, very early days. It’s something Google is going to play with and see where it leads.
There main focus is to sell Chrome Books and related accessories because they think that the Chrome Books sold by the retailers is 80 percent, so they believe this will make some changes.
Arvind Desikan said
We found anecdotally that when people tried the device and played with it, that made a huge difference to their understanding of what the Chromebook is all about. People will be able to go in and have a play with the devices. We want to see whether people understand what this device is all about and monitor their reaction when they try it out.
This store is located in Currys and PC World on Tottenham Court Road, London and next of there store is opening on October 7th in Essex.