This time. I hope it can’t be a gess because the believable source (AllThingsD) claim the Apple media event on October 4 this time

Tuesday, October 4. That’s the day Apple is currently expected to hold its next big media event, according to sources close to the situation, where the tech giant will unveil the next iteration of its popular iPhone.

It’s also said that the Media event will be demonstrated by Tim Cook, the CEO of Apple and is in pressure

Cook is certain to preside over the iPhone 5 rollout. He has to, of course. To pass the presentation on to anyone else — even one of Apple’s key executives such as Phil Schiller, who has handled the Macworld and Worldwide Developers Conference keynotes in 2009 — would undercut Cook’s new role and reinforce public perception that its legendary outgoing CEO and co-founder Steve Jobs isApple and that it will be a different company without him.

So it’s time to fasten your seat belts for some dramatic fun, rumors should come to an end now.