Tue. Jul 5th, 2022

Apple Warns Developer On Manipulating App Store Top Chart Rankings

Last night we heard about the rising thread on the TouchArcade forum which highlights an advertising company or a group of buddies, who had been working on the Apple’s App Store framework and finally able to crack the code through which they can easily pop any application in the Top 25 list of applications for your iPhone / iPod Touch / iPad. A user posted a thread highlighting such as advertising that uses some automated scripts or bots to artificially boost the popularity of the application, and top the app in the ranking to the Top Charts of iTunes Store.  The thread gets at least decent light from the different publications such as PocketGamer, who sketched a complete story based on the thread:

 For $5,000, said company will allegedly utilise bots that will download a developer’s app over and over again until it has broken into the top 25 charts. At this point, the developer’s app will have received sufficient customer exposure to attract downloads from real people.

In a quick response to the issue, Apple quickly posted a reminder to the iOS apps developer through its Developer portal on which Cupertino Company warns them not to manipulate the App Store chart rankings. However, such kinds of advertising services are available in the market since the very first day, but didn’t get such publicity to force Apple to announce something in respond to the issue. So henceforth, it sure Apple will start monitoring all the App Store downloads and will for surely kicked out many applications from App Store for violating rules of the App Store.

Apple Response:

Adhering to Guidelines on Third-Party Marketing Services
Feb 6, 2012

Once you build a great app, you want everyone to know about it. However, when you promote your app, you should avoid using services that advertise or guarantee top placement in App Store charts. Even if you are not personally engaged in manipulating App Store chart rankings or user reviews, employing services that do so on your behalf may result in the loss of your Apple Developer Program membership. Get helpful tips and resources on marketing your apps the right way from the App Store Resource Center.