Apple is about to open its first retail store in the El Paso, Texas, just two miles away from the Mexican border town of Ciudad Juarez. Cupertino Company is all set to serve both residents of El Paso and nearby town of Ciudad Juarez, according to the report, Apple is going to locate its store on 1.2 million square –foot, and the store will be located in the ground floor of the Cielo Vista Mall.

The Cielo Vista Mall, built in 1974, is just two miles from the Mexican border. Photo: G. O’Graffer

Importantly, on the US side of the border, the store will fill in a huge, seven-state black-out zone serviced only by the ABQ Uptown (NM) store. From the other side of the border, it will attract Mexico residents to the closest Apple store access across the entire chain (Otay Ranch, Calif. is second-closest at five miles). And significantly, government research says those Mexican residents account for about 16 percent of retail sales within El Paso, or about $1.6 billion a year.


Apple is expected to open its El Paso retail store Q1, 2012.