Apple has started to roll out a new design for the App Store. The redesign can be spotted in Education and Games section for now. The redesign can be seen in the home page of the App Store, displaying a large horizontal banner which goes around the featured Apps.
The new design is said to be live for the iPad App Store and the changes made are Whats Hot has been replaced with Staff Favorite Apps. Once again this is only implemented in Education and Games Section. It is unclear whether the design is putted on for the Beta testing or they are are planning to roll out a new design with the new iTunes 10.5.
Below are is the old design of categories with featured Apps.