While following the footsteps of Samsung, the biggest rival of the Apple and its iPhone, Amazon has also released a television ad pinching the Apple’s fame and clearly honoring that Apple’s iPad is still ruling on their devices and therefore, they have to adopt them to promote their advertisements. However, Amazon has directly pinches on the nerve of the model in the advertisement using the iPad. The advertisement showing a lady model using its Kindle to read some content, and the guy with iPad came near to it, by asking her that it’s a Kindle?

In response to model question, the girl carrying the Kindle says its quiet good to read the content on it even in the brighter sun light. Amazon highlights its direct sun light reading technology, and degrading the iPad display. Moreover, in the ad, Amazon highlights its price package of complete Kindle range.

There’s no denying that the Kindle Fire’s $199 price tag is attractive, but I’m sure most would argue that price isn’t the only factor to consider when purchasing a new tablet; the user experience also has to be taken into account.